Hasbro's new identity features a "strip" of broken, colorful H's which typically fill the width of a space. The new logo was designed to reflect Hasbro's vision but also be applicable to more than just toys and games. In recent years, Hasbro has expanded its products to include digital and film. Another consideration was "age compression" which refers to the growing sophistication of our youth.
The corporate stationery employs the new identity system along the edges of the pages with a matching orange backside.
Hasbro's new look is instantly recognizable.
When used on packaging, the strip is compressed into a square. Hasbro has different divisions and in this context the mark assumes a color theme to match that division.
The logo as applied to a stack of board games.
This precedes a film co-produced by Hasbro.
This coffee table book gives readers a glimpse in the vast collection of scanned books.
The content of the book features sample book pages and their corresponding covers or title pages from 1800 through 2008.
The linchpin of the book is the word "cliché". The word is parsed into its individual letterforms and these letters were used as the basis of a query in the Google Ngram Viewer in order to generate sample pages from books going back to the year 1800.
The cliche "half-baked idea" was truncated to "half-baked ____" in order to generate unexpected results. In 1800, as shown above, this phrase was more likely ended with the word "clay".
For the year 1820, a new typeface was chosen on the timeline to showcase a style actually used during that era.
The pages have a yellowed edge to mimic the feel of an old book. This fades away as we move into more modern times.
The Bell Museum, a natural history museum at the U of MN, will have a brand-new facility by 2018. This logo system was designed to reflect one of the goals of the new museum which is a dynamic environment.
The logo has a black circle component which represents the planetarium. The green shape, reflecting the biome of planet earth, varies its shape.
Photography, paper manipulation, collage, generative art, and glitch art compose some of the areas I pursue. These creative explorations foster a personal atmosphere of artistic productivity and idea generation which can provide fertile terrain for my graphic design.
Crash is a booklet containing a short-story about a fearful knight circa 1921 and a modern-day blog post concerning unexpected reactions to unexpected events. The booklet can be read from either end.
These two written works seem unrelated but by acting as a curator of content, this design guides the reader into seeing commonalities in the works.
